About Us

In 2014, I made what was one of the most difficult and important decisions of my life. I decided to take the jump into fulltime self-employment. 


For the previous three years, I had been working as a prototype engineer for a brake manufacturing company. In addition to working a full-time engineering position, I was also working on growing a wedding photography business.

In college, I realized I had a passion for photography and decided to pursue it. At the moment, it was a great way to earn some extra money while in school, but I soon realized that it could grow into something much more.

So, in 2014 after years of hard work, I had reached the point where I could sustain a living off my photography income and finally quit my engineering job that felt like it was sucking the life out of me.

However, self-employment hasn't been a walk in the park. I went from working a 9-5 job that gave me a structure for each day to have my days completely open to doing whatever I wanted. I had to completely redesign my life from the ground up.

The first few years of self-employment were rough. I believed I could get away with little planning and just wing it. I quickly learned that this was not the case. I realized that I needed to plan. That my habits were not supporting the life I wanted to live. So I did what an engineer would do, and redesigned my life.

Over the years I've failed and have learned so much in terms of how to create goal, build habits and reach success. Out of that came the desire to share what I've learned with others and to create something that would help others reach their potentials and fulfill their goals.